Insight, information and actions delivering outstanding business results to high growth New Zealand companies


Since 2006 VCFO has been providing insightful advice to business owners who are starting a business or wanting better performance from their existing business.


Roger Hatrick-Smith

founded VCFO having worked for a number of years with large accounting and advisory firms and wanted to create a financial services organisation with the broad capability of a large firm, but with delivery flexibility and cost effectiveness of a smaller firm.

Today VCFO

advises many early stage and established companies on navigating the challenges of national and international growth.

VCFO brings

clarity and simplicity to complex growth and financial management issues.

Who works in VCFO


Rogar Hatrick Smith

founded VCFO Limited after many years working for global “big 4” accounting firms and most recently led the Entrepreneurial Services division of Ernst & Young.

Roger wanted to create a financial services organisation that had the broad capability of a large firm, but with the delivery flexibility and cost effectiveness of a smaller firm.





Financial Leadership - Virtual CFO

Working with you and your team we develop and implement operational and strategic financial guidance frameworks appropriate for the needs of your business. The service is tailored to each client’s needs, can include all usual CFO services, and suits organisations that don't need a full time CFO.

Management Reporting

Concise, meaningful and timely information guides effective business decision making. VCFO creates dashboard reporting for critical business information needs including segmented profitability analysis by business unit or product line; cash flow management and forecasting; and balance sheet optimisation.

Optimised Capital Structures

An optimal capital structure allows you the owner to focus solely on growth objectives and meeting investor expectations without the distractions of having a weak balance sheet. VCFO can help you to develop detailed forward-looking financial forecasts to assist in determining the required capital to support your business plans. We have relationships with all banks and capital providers and can assist in the sourcing of funds where appropriate.

Transaction Support

Our team can provide M&A support in the sale or purchase of a business or division. We offer buy-side, sell-side and post-transaction support services. Our deep industry knowledge and our focus on operational issues drawn from our years of experience operating as CFOs set us apart from other traditional financial consulting firms. VCFO has a recognised specialisation in strategic valued transactions.

Accounting and Tax

VCFO are Chartered Accountants and provide accounting and taxation services.


Venture Development

Bring us an idea and we’ll help you develop commercial strategy to realise the opportunity. We’ll develop the financial dimension of the opportunity and link you up with mentors, advisers and sources of capital.

Business Set-up

We can advise on all operational matters including business and tax structures through to operational areas including cloud based systems and business procedures.

Business Support

We can provide a full outsource accounting service delivered in the cloud. We specialise in all popular cloud apps that best suit start-up businesses. Once set up we’ll stay with you to provide guidance and ideas that get results. VCFO are also Chartered Accountants so we can address all your accounting and tax needs

Capital Raising Support

VCFO can help your company develop detailed forward-looking financial forecasts to assist in determining the capital needs to support your business plans. We work with you to determine the appropriate capital structure and offer support in any capital raise or refinancing process. We also provide information Memorandum development support and access to sources of capital.



  • PHONE: +64 (0)9 579 8670
  • FAX: +64 (0)9 579 4638
  • EMAIL:


  • PO Box 11 829
    Auckland 1542


  • Level 1, Building 1
    Stanway Business Park
    646 Great South Road